Small Businesses Need a Website - 1294 Words

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He says that a website may attract more customers than he can h andle and the stress will shatter him. Not all business owners need a website because they are already comfortable in the place they are in. Although my father says he does not need a website, I am fully aware of the downtime he has during the winter season. A handyman tend to work on things such as plumbing, electrical work, carpentry, painting and plenty other things around a home. Most people do tend to not need any work done during the winter which leaves my father jobless for a while andShow MoreRelatedFederal Business Opportunities1524 Words   |  6 PagesStates government recently demonstrated and reaffirmed its commitment and endeavors of ensuring that minority-owned and small businesses have greater access to contracting opportunities from the federal government. 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Education Is A Fundamental System Essay - 1713 Words

Education is understood as a fundamental system, which may be important in one’s personal journey. It is considered to be beneficial because it allows us to gain baseline skills to be able to evolve and succeed in our adolescence. However, many undergo difficulties in achieving these successes due to the misfortunes of being diagnosed with a learning disability.Learning disabilities have been a controversial issue in America for as long as we know. Due to these factors, many individuals are shunned from their communities and are treated as social outcasts. In 1975, the Individuals with Disabilities Act (IDEA) was brought to light in America. This insured equality in the educational needs of all children with disabilities. Despite the reform actions being stressed upon the concern for equal education for children with disabilities, this doesn’t eliminate the persistent injustices constructed by our society. 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Marketing Research Report for Canadian Energy Drink Free Essays

string(84) " promotions are done to build a relationship of the brand with the target customer\." Marketing Research Report Good4U Drinks co. Exporting Beaver Buzz Product Line to India Prepared for ¬: Richard Debanks, Director of Marketing, GOOD4USports Nutrition 15621 Marine Drive White Rock, British Columbia V4B 1E1Canada Email:rdebanks@gd4u. com Prepared by: Hot Point Marketing DepeshMohindra, Ankush Sharma, Gautam Sharma CONTENTS 1. We will write a custom essay sample on Marketing Research Report for Canadian Energy Drink or any similar topic only for you Order Now Richard Debanks Hot Point Marketing Director of Marketing 80 Rouge River Drive GOOD4USports Nutrition Toronto, Ontario 15621 Marine Drive, White rock, Canada British Columbia , Canada M1B 6K3 V4B 1E1 Dear Mr. Richard Debanks, Hot Point Marketing is a team of Marketing Management students at Centennial College who are determined to achieve and succeed. Our team boasts a diverse background in experience. With our collective skills we seek to provide GOOD4UDrinks co. with the opportunity to launch their product line of Beaver Buzz energy drinks in India. Attached is a copy of our marketing research report which explains how we have evaluated the business opportunities for the company in India and also the methodologies and sources we have used.. We appreciate your cooperation and assistance and thank you for taking the time to read our report . We are indebted to you for helping us apply our knowledge and skills. We look forward to hearing from you. Yours Respectfully, Depesh Mohindra Director of Hot Point Marketing? EXECUTIVE SUMMARY The market of energy drinks in India has witnessed an increase of about 50% from 2006-2011 crossing the Rs 600 crore ($109 million CAD) in 2011. Beaver Buzz Canada as a new entrant in the energy drink market can gain a significant market share in the market due to its unique flavours and product line of energy drinks. The market is dominated by Red Bull, and other energy drinks brand like Monster, Cloud9, Full throttle and XXX. This research report explains in detail the business opportunity for Beaver Buzz Canada in the Indian energy drink market. and also explains how the product should be marketed in order to gain a significant market share and increase the sales volume. It contains information on present market situation, marketing objectives of the product and also the marketing actions to be taken to achieve the marketing objectives. The document also explains about the various methodologies used to conduct the research and how data was interpreted from the various sources. ? INTRODUCTION (Beaver Buzz Canada) Good4u Drinks co. was established in 2001 in Vancouver, British Columbia by Andrew Drayson and Richard DeBanks (nutrition). They are known for making sports nutrition drinks which include drinks for endurance, recovery, calorie burning and relaxation and also Beaver Buzz product line of energy drinks (overview). Beaver Buzz was created by Good4u Drinks co. in 2005 as a purely Canadian energy drink that Canadians will be extremely pleased to call as their own. Beaver Buzz became an instant hit after its launch in the Canadian market to such an extent that the Americans also started to demand for their product, so the company started selling the product via internet to the Americans initially and the company launched the product line later on in August 2009 in the United States (Buzz B. ). The Buzz Beaver product line is also available in the UK by the name of Bulldog Buzz (Buzz W. t. ). Buzz Beaver is devoted to efficiency in all its efforts, from the tiniest details, to the greatest venture. Above all, the company is devoted to provide the customers with the best beverages on the planet. Buzz B. ) BUSINESS OPPURTUNITY (Energy drink market in India) Energy drinks contain legal stimulants, vitamins and minerals, including caffeine, guarana and taurine, various types of ginseng, malt dextrin, carnitine, creatine monohydrate and ginkgo biloba. Some contain high levels of glucose and glucose. This category typically included caffeinated drinks which are used for boosting energy. Currently the market of energy drinks in India is lead by two major firms namely Red Bull and Cloud 9. Beaver Buzz can break the ice in this market by introducing its unique energy drink line of products. Flavours Saskatoon Berry, Black current, Citrus, Core energy, Green tea and pink grapefruit can make the brand famous in the country as they are new. Also their energy shot version which is a small black bottle of 60 ml can help them capture a significant market share (Buzz B. ). According to marketing research company Datamonitor Plc, the market for energy drinks in India was estimated at Rs 600 crore($109 million CAD) in the year 2011, still at a young age when compared to carbonated beverages, which was valued at Rs 7000 crore($1. 27 billion CAD). Between 2006 and 2011, the market of energy drinks in India has grown constantly at a rate of 50%. Contrary to that the growth of carbonated drinks experienced a decrease by 0. 5% during the same period. With an increase in number of modern retail stores the energy drinks market is expected to reach Rs 1100 crores ($197 million CAD) by the end of 2012. This decrease in the market of carbonated drinks and a high rate of growth in the energy drink market can be linked to the change in perception of the Indian youth towards carbonated drinks. The industry foresees a huge potential for energy drinks. The segment of energy drinks is one of the fastest growing segment in the ready to drink category, reason being the youth centric population of India and also growing number of urban areas. The energy drink market till a year back was dominated by Red Bull and Cloud9. Sales started to pick up with the entry of recognized players such as Pepsi, Amway and the latest entry of Coca Cola and GTT proves the market potential of the energy drink industry in India. The market players in this category are adopting different styles of unique marketing strategies like distributing free samples at schools and colleges before launching their products. They also sponsor big events like sporting events and fashion shows to attract youth. These promotions are done to build a relationship of the brand with the target customer. You read "Marketing Research Report for Canadian Energy Drink" in category "Essay examples" This is a part of marketing communication strategy. The major brands in the energy drink market are Red bull, SJ XXX, Burn, Sobe, Power Horse, Amway and Rock star. The market share for the following brands is determined by the following pie chart. RESEARCH OBJECTIVES Demand trends in the energy drink market (Consumer Behaviour) It has been observed that most of the energy drink users in India drink it because of the energy it provides. Basically a majority of students consume energy drinks because it gives them energy and due to the high concentration of caffeine in the energy drinks it allows them to stay up all night and because of this they are able to study better. They are motivated by the self esteem and stats that good grades provide them with. The students are sensitive to the price of the energy drinks as the energy drinks are priced higher when compared to carbonated beverages, if the energy drinks were priced lower the consumption of the students is bound to increase. There are also certain types of energy drink consumers in the country who believe that energy drinks are superior to carbonated beverages and therefore they should be sold at a premium price. These people also believe that by drinking premium priced energy drinks they can impress others as not everyone can afford these products on regular basis. So, these people look towards maintaining a status by consuming energy drinks. There are some other important customers of the target segment also like people who like to party hard and stay awake all night. They tend to use energy drinks because they want to stay awake throughout the night. They consider waking up for the whole night very important as they want to enjoy with their friends. It’s the sense of belongingness to the group that these type of consumers value. They are not sensitive to the price of the product as they do not use the product very frequently; they use it only for the purpose of staying awake throughout the night, so price of the product does not matter to them. One of the most interesting group of consumers has been those who have started using energy drinks as a substitute for alcohol. This is because they are not comfortable consuming alcohol anymore. These consumers feel that it is difficult not consuming anything or consuming carbonated beverages in front of people who are consuming alcohol. Segmentation of the target market The map below shows various factors taken into consideration while doing segmentation Based on the above factors the following three segments were identified College students- The age of the college students range from the ones who are teenagers to those who are post graduates. This segment sees a variety of constituent individuals like energy, power of purchasing, preferences, shifting attitude towards alcoholic beverages. These types of people have adopted snacks as alternative to regular meals because of the tight schedule that they have. Energy drinks are viewed as something above carbonated beverages but not alcohol, hence a tradition among this group. Moreover, because they have to study late at nights, energy drinks are becoming popular among them (India`s youth). Working Professionals- These people represent the young working population of India. These people are mainly the employees of MNCs and BPOs. They consume energy drinks when they go to pubs and bars on weekends to relax after a long week of work. They also consume energy drinks when they are working on certain occasions like when they are suffering from stress and fatigue. An energy drink at this time works as a energy booster for them and hence becomes an obvious choice for them (India`s youth). Socialites/Party Animals- These are the people who par regular visit to pubs, parties and discotheques. Therefore, energy drink consumption is normal for these people. Moreover, energy drink act as an alternative to alcoholic beverages for these king of people. Also, they are in a habit of mixing energy drinks with alcohol to serve their purpose (India`s youth). Evaluation of major brands Red Bull Energy Drink Red Bull is only functional in the energy drink segment of the beverages market. The product is an example of functional drink. The functional foods are those kinds of food that respond to consumer preferences in terms of well-being and performance. Some of the major multinational soft drink companies are trying to enter this segment of functional drinks in the country because the traditional market of soft drinks is approaching a maturity stage and the rate of growth is minimal. For these multinationals, new functional drinks offer opportunities for a new business growth. Red Bull- Positioning General positioning strategy The brand is positioned as something that energizes body and mind. It was also intended that Red Bull be drunk whenever consumers needed a lift, whether it was morning, noon or night. This broader type of positioning was developed to increase growth into a variety of market segments. Their advertising strategy didn’t specify any particular consumption occasions, which further helped them to elastically position themselves in the market. Pricing strategy Red Bull set the price of it product at least 10% higher than any of its competitors in the segment. This means they used product philosophy to position themselves into the market. The 250ml can of Red Bull is 300% more expensive than the traditional soft drinks in terms of per ounce. Market Share The brand has managed to maintain at least 60% of the market share in this category since its launch. XXX Energy Drink This Brand currently comes in two different forms namely – REJUVE and NICOFIX. NICOFIX contains NPR which is used to reduce the nicotine urge. This is useful for people who are trying to leave cigarettes. REJUVE is a new type of energy drink which is specially designed to suite Indian taste buds. It is made to energize the mind and the body and also to enhance the immunity system of the body, in turn, increasing the stamina of the body. Its 250 ml bottle I priced at Rs 75. Monster Energy Drink It is depicted by a logo of three claws; it is distributed by Hansen Natural Corporation, Corona California. It includes ingredients like guarana, caffeine and glucose and is designed to artificially stimulate energy in the body. Although it is not widely advertised in the media still it receives a large amount of recognition from the sponsorships that it provides to the various sporting events around the country. METHODOLOGY Data collection from secondary resources A significant number of secondary resources were available about the energy drink segment were available on the internet. We have also taken references from the various marketing research reports on the energy drink industry to evaluate the most essential features required to formulate the plan of action. This provides us with a basic knowledge of the features that play a significant role in the selection of an energy drink. Data collection from primary resources Data collection from primary resources can be done by interviewing various segments of people in depth to know the criteria to select an energy drink. We can use an online spread sheet to interview various people of various demographic profiles. Our objective of the exploratory research is to find the questions that need to be included in the questionnaire for descriptive research. Descriptive Research We have prepared a comprehensive questionnaire using the inputs of exploratory research. The soft copies of the surveys can be mailed various sections of the people. Also hard copies can be distributed to people who do not have email ids. The questionnaire was prepared for collecting primary source of data for the research. The questions were designed to do a study of marketing mix, segmentation and target market. The questions can help us to know their perceptions and awareness about energy drinks. DATA ANALYSIS The secondary data taken from the internet was mostly used to conduct this research report. This data was used as the required funding for the primary data collection methods was not available. But still we have mentioned about the method in the methodology that we will use if funding was available for primary data collection. The data used for the research was derived from various marketing research reports found on the internet. and also some government sites on which we searched about business implications. The results found on the internet were analysed and cross referenced and then only they were included in the research. BUSINESS IMPLICATIONS Legal and political factors: In India, under PFA act 1954 no standards are there for energy drinks. Under the PFA rules 1955 the max limit of caffeine were reduced to 145ppm from 200ppm on recommendation by central committee on food standards. For inspection food safety and standard authority established a proficient team to gather scientific literature and global positioning on usage of non carbonated and caffeine beverages and labelling and acclaim the limit under food regulations of caffeine in energy drinks. The team was supposed to recommend if there were any risk for using the energy drinks. The report determines that there was only addictive property in the chemical used but not in the caffeine. Caffeinated drinks up to 200 ppm are added as a flavouring agent but above 200 ppm it is an efficient component. The performance of caffeine at 320 ppm needs to be determined long with justified reason for solving a cut-off restricts at 320ppm. Economic Factors: Economic factor influences the power of purchasing of promising customer and cost of capital of a firm. In macro-economic the examples of factors are as follows: exchange rates, inflation rate, interest rates, economic growth. The last reported inflation rate in Indi a in June 2010 was 13. 73 percent. The economic system is not much designed and extensive variations among declares and areas within declares are there due to which we might have to create distinguished promotional strategies. Social-cultural factors: The Indians are conscious about health and wants to be away from diseases of heart and digestive system, obesity, bone, pain in joints, anxiety and depression, lack of stamina and sleeplessness, etc. Indian consumers are more concerned about ingredients and health benefits; to make product choice Indians confirms the nutritional information. Therefore health claims are demanded for food and beverages. Technological Factors: The technological factors can lower limitations to access, reduce the minimum effective development levels and impact freelancing decisions. Technological factors comprehend: R and D activity, rate of technology change, technology incentives automation. CONCLUSION To conclude this proposal our team Hot Point Marketing would like to say that the energy drink market in India is worth$109 million dollars and there are only 4 major brands in the whole country so there is large scope for Brands like Beaver Buzz who have differentiated themselves from brands like red bull in Canada and still generate a gross income of around 600, 000 dollars a month, which means they are capable of doing the same in India. So, it will be beneficial for Beaver Buzz Canada to launch its product line of Beaver Buzz energy drinks in India as the Indian energy drink market is growing at a rate of 40% every year and red bull owns 70% of the market share. Works Cited Buzz, B. (n. d. ). Beaver Buzz Energy. Retrieved November 11, 2012, from http://www. beaverbuzz. com/about-beaverbuzz. htm Buzz, W. t. (n. d. ). Bulldog Buzz. Retrieved November 11, 2012, from http://www. bulldogbuzz. co. uk/ Health, P. (n. d. ). Public health. Retrieved November 11, 2012, from http://www. publichealthgreybruce. on. ca/home/publications/Board/BOH_Resolutions/2011/GBHU%20BOH%20Motion%202011-16,%20Energy%20Drinks. pdf India`s youth. (n. d. ). Retrieved November 30, 2012, from financialexpress: http://www. financialexpress. com/news/twothird-of-indias-youth-find-drinking-unacceptable/484312 nutrition, G. s. (n. d. ). Retrieved November 11, 2012, from http://www. gd4u. com/aboutus. htm overview, P. (n. d. ). Retrieved november 11, 2012, from http://www. gd4u. com/products. htm How to cite Marketing Research Report for Canadian Energy Drink, Essays

Maine’s Commercial Lobster Industry Essay Example For Students

Maine’s Commercial Lobster Industry Essay Scientists predict a major population crash of Maine lobsters in the near future, due to over-harvesting, increasing demand, and a lack of successful regulatory measures reflecting such factors. The attempt to introduce various policy measures creating more limited access to the resource has been largely ineffective due to the unique ecological, economic, and social characteristics of the state. Further complicating the issue is the matter of thriving lobster populations during recent years when other marine wildlife populations are experiencing severe losses along the same region of the eastern seaboard. This paper examines the conflict between lobster fishermen, scientists, and policy makers regarding attempts to work toward a more sustainable lobster fishing industry. Introduction The issue of Maine lobster fishing is an ideal case illustrating the challenge of the tragedy of the commons, since the lobsters belong to no one until caught. They have been harvested commercially in New England (the birthplace of the nation’s fisheries) since the 1800’s. At that time, they were so plentiful they could be caught by hand or, with less hazard (because the average lobster was so large), with a gaff, a pole with a large hook stuck in the end (Formisano, 13). Since the early 19th century, the industry adopted more efficient techniques (such as the use of lobster pots, or traps, and boats that could carry lobsters over longer distances) to capture more lobsters faster. This led to a significant population decline by the late 1800’s, prompting the first lobster regulation (prohibiting the harvesting of egg-bearing females). Lobster populations remained relatively stable through the mid-1900’s, and for reasons not quite understood by researchers, lobster populations seem to have increased over the last 30 years. Technology has improved so lobstermen now harvest even larger numbers of lobster through the use of hydraulic lifts, and radar technology. At the same time, more lobster fishermen have entered the industry, and the overall demand for Maine lobster has increased. According to The Lobster Conservation Society website, The lobster fishery is the most valuable fishery on the Atlantic coast of both the U.S. and Canada. Curre ntly, Maine provides at least 50% of the yearly U.S. lobster supply, a $107 million industry. Recently, there have been both state and federal government attempts to avert potential disaster by introducing various regulations to sustain the fishery. However, lobster fishermen mostly disagree with the scientists, and indicate government interaction is neither welcome, nor needed. Even if lobstermen did agree, they still have an incentive to harvest as much of this common-property resource as possible before someone else does. The lack of effective policy regarding the lobster fishery could potentially lead to the commercial extinction of lobsters, having serious economic and social consequences for Maine lobster fishermen. Point of View: Fishing Industry Insiders Even with unpleasant, and dangerous working conditions, traditional lobstermen welcome their way of life. Boats and (informal) territories are often handed down from generation to generation. The Maine Lobster Promotion Council website states †¦most lobster harvesters agree they would choose no other career. The call of the Maine coast is simply too strong. For the typical lobster harvester, lobstering is not about a profit margin so much as it is about the preservation of family, a tradition, independence, or even a town. The lobstermen have long recognized that the survival of their livelihood depends on sound resource management. For this reason, they have been instrumental in the development of (and mostly eager to comply with) state regulations requiring:  · That egg-bearing females be marked with a V-notch on the tail and returned;  · That lobsters meet minimum/maximum size requirements (to allow lobsters to reach mature age, and provide strong breeding stock); and,  · Dragging for lobster by trawling (dragging nets along the bottom) is illegal (in state waters, 3 miles from shore, where most lobsters are harvested). Lobstermen must use traps that have to be hauled in one at a time by the harvester, as they have less impact on the ocean floor environment. The entire industry must operate with a level of trust, and usually it works well. There is a powerful and tangible sense of community among the Maine lobster industry. They ferociously protect their own natural resource, and do not tolerate those who operate outside an unspoken code of ethics. (Maine Lobster Promotion Council website). Two recent developments in fishing industry have greatly impacted Maine’s lobster industry. 1. The collapse of commercially profitable fish (such as cod) has resulted in total bans, or extreme limits on the types and amount of fish caught in the U.S. and Canada. Fishermen often try to avoid a total loss on their assets, and often shift to lobster fishing. This has been an especially attractive option for fishermen since lobster populations seem to be thriving, and there is high demand for them. 2. A mysterious disease killing lobsters in Long Island Sound has meant there is now increased demand in other areas. New York is considered the third largest provider of lobsters behind Maine and Massachusetts. Catcher In The Rye Symbolism EssayAs the GAO findings indicated, one serious flaw of the buy-back program was the lack of forethought regarding new fishing entrants, or participants who might simply switch to a new type of fishing (lobster). The program has potential to become successful, but further incentives must be provided in the form of counselling, job training, and penalties for re-entry. This is a very expensive option that is subsidized by taxpayers across the nation, for a small number of people, and would probably find little support in the general public. Aquaculture is another one possible option that should be seriously considered by fishermen and policymakers in Maine. Until now, it has been largely limited to fresh water fish in high demand such as catfish, tilapia, and Atlantic salmon. It is not likely to be a feasible option to raise lobster this way, due to their migratory, bottom dwelling nature (and since little is known about these habits anyway). However, encouraging fishermen who might otherwise shift to lobstering to choose this option instead (with alternative fish) would certainly relieve some of the current and expected future burden on the industry. Maine officials could also tighten permit procedures to limit, or temporarily halt, new entrants until better policy can be developed. Researchers and policy makers might try to work more closely with lobster fishermen. A participatory approach to policy making will help lobstermen understand that both researchers and policy makers are working on their behalf. By working with the lobstermen, policy makers and researchers also gain a better understanding of what the direct and indirect effects their decisions will have on them. Building trust among the lobstermen is imperative for successful policy making. Conclusion Recent phenomena such as the demand for low-fat protein, and widely publicized occurrences of foot-and-mouth and mad cow diseases will likely lead to an increased demand of alternative protein sources that can be found in seafood. This will only place further pressure on the fishing industries to meet demand, thus further incentive for new entrants, and increased pressure for various government institutions to take action. Without proper forethought, the overfishing will occur, and commercial fishermen (including lobster fishermen) will continue the pattern, once again shifting to the next species. Future policy initiatives regarding this issue should be developed from a multidisciplinary study of matters that consider (not limited to) state, national, and international politics, scientific data, economical incentives, environmental issues, and local culture. Compromises will have to be made, and no matter what, there will be losers. Hopefully, steps will be taken to prevent the lobster from becoming the loser, and with it, a culture that has become a symbol for the State of Maine. Resources Arnold, David. Fishermen: Georges Bank Closure to Bring Overcrowding Elsewhere. The Boston Globe 9 Dec. 1994: 40 Bell, Frederick W. Technological Externalities and Common Property Resources: An Empirical Study of the U.S. Northern Lobster Fishery. The Journal of Political Economy 80.1 (Jan./Feb. 1972): 148-158. Bombardieri, Marcella. Lobster Shift Popular Crustaceans are Maine Biologist’s Lifework. The Boston Globe 10 Aug. 2000: B1 Daley, Beth. Abundance of Lobsters Baffles Biologists. The Boston Globe 29 Nov. 2000: A1. Daly, Christopher B. Fishermen Beached as Harvest Dries Up; Rules Imposed to Let Atlantic Restock Itself. The Washington Post 31 Mar. 1994: A3\ Ellis, Sam. Deep Affection: Nouveau Riche Hooked on Hardy Lobster Boats. The Boston Globe 30 July 2000: A1 Formisano, Ron. The Great Lobster War. Boston: University of Massachusetts Press, 1997. Fritz, Mark. New Mesh of Rules Seeks to Cut Appetite for Fishing. The Los Angeles Times 11 June 1998: 1 Higgins, A.J. Fishermen, Caught in Economic Trap, Accept Risks. The Boston Globe 19 Nov. 2000: F18 Higgins, Margot. Severe Lobster Decline Forecast for New England. Environmental News Network, Knight Ridder/Tribune Business News 25 Jan. 2001 Johnson, Ronald N., and Gary D. Libecap. Contracting Problems and Regulation; The Case of the Fishery. The American Economic Review 72:5 (Dec. 1992) 1005-1022. Langer, Paul. U.S. to Buy Out Some Fishermen to Reduce Number of Boats. The Boston Globe 4 Mar. 1995: 14 Larabee, John, and Richard Price. Tide of Troubles has Fish Industry Reeling/ Crisis Caused by Pollution, Development, Over-Fishing. USA Today 10 Mar. 1994: 9A Libby, Sam. Trying to Save the Lobster Population. The New York Times 23 Jan. 1994: 6 McQuaid, John. Seafood for Thought. The Times-Picayune 24 Mar. 1996: A38 Nifong, Christina. Plan for Preserving Lobster Population Stirs Storm in Maine. 5 June 1996: 4 Schneider, Jan. The Gulf of Maine Case: The Nature of an Equitable Result. American Journal of International Law 79:3 (July 1985): 539-577. U.S. General Accounting Office. Commercial Fisheries: Entry of Fishermen Limits Benefits of Buyback Programs. Washington: Government Printing Office, 2000. Woodard, Colin. A Run on the Banks: How Factory Fishing Decimated Newfoundland Cod. E Magazine Mar/Apr 2001:

Skills that make teachers effective

Skills that make teachers effectiveAdvertising We will write a custom essay sample on Skills that make teachers effective specifically for you for only $16.05 $11/page Learn More Teaching is a task that can be entrusted to any determinant person. Teachers should be passionate about their job. This can motivate them and hence make them achieve success in their teaching profession. Most developed countries have many educated persons because most teachers in these countries use effective teaching strategies to their students. Some of the effective teaching skills that one can bring to the 21st Century classroom include good communication skills, student-teacher engagement, and giving room for individualized learning among others. In this case, a teacher becomes successful if he or she is capable of creating a rapport with his or her students. This can help him or her connect easily with the learners and feel their needs on an individual level. Good communic ation plays a significant role in ensuring that students and teachers understand each other well, both inside and outside classrooms. Through good communication, students can comprehend everything that teachers present to them. A teacher too can tell whether his or her students get what he or she puts across, and hence make rectifications where necessary. It is also critical for educators to get their students engaged. This may include involving students in social but educative activities such as games and humour among others. Nevertheless, teaching should be student-centred. Teachers should try as much as possible to relate their teachings to the immediate real environment. Effective teachers also need to incorporate relevant doses of humour in their teaching, which can help students gain confidence in their work. To be an effective teacher within the current century, one needs to act and not to react. This can create good relations with students; hence improve their performance in studies. An effective teacher has to be precise and clear when giving out instructions. To make things different from the obvious routine, a teacher needs to give room for individualized learning. Students have different learning abilities, particularly with regard to the speed of grasping various contents taught in class. Putting all these into consideration, a teacher can do his or her best to attend to each learner in their class. A teacher has to give a positive feedback to his or her students whenever they do a good job. This encourages them to do even better. Moreover, a teacher has to involve students in making decisions. They should love their job because this can make them very determined in educating students. Reasons to educate in Virginia One would teach in Virginia because of the desire to join the best quality and diverse teachers that will enable him or her to add to his experiences and qualities. The institution emphasizes on the need to make students capable, self- reliant and responsible. Any teacher would love to be part of this mission increasing students’ academic achievements and learning. Having a teaching license in Virginia gives one the credit to teach in other high institutions, due to the high quality associated with the teaching careers.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Skills that make teachers effective was written and submitted by user Carl Nielsen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Politics in The Big Money essays

Politics in The Big Money essays Politics is one of the major themes of "The Big Money" because politics, and people's reactions to political leaders, were such a big part of the early 20th century. This was a time when workers were fighting for their rights all around the world, and sometimes, they paid the ultimate price for their beliefs, they died for their cause. It was also a time of war, and recovery from war. Many returning war heroes could not find jobs, while the rich and powerful just got richer and more powerful. It was a time of great contrasts in America, as this novel clearly shows. In "The Big Money," character Charley Anderson is a war hero who can pretty much write his own ticket after World War I, but he is a weak man who does not use his advantages effectively. He is an alcoholic and a womanizer, "he had to have some kind of a girl" (Passos 323-324), and he illustrates the effect war had on many people of the times, it ruined their lives. Charley is a weak man, and part of his weakness is that he has no care about anyone else but himself. He is typical of the time, and the author uses him as an example of how not to live your life. Mary French, on the other hand, is a woman who cares about others and their welfare more than she cares about herself. The author shows her " working away at her desk with her tongue bitter and her mouth dry from too much smoking would look at her yellow stained fingers and push her untidy uncurled hair off her forehead and feel badly dressed and faded and unattractive " (Passos 448). She gives up her own happiness to fight the political bosses of the time, who want to keep the unions from gaining power and money. Money is at the root of this book, because money fuels the politicians' and their lifestyles, and money fuels the ambitions of Charley and the other main character, Margo Dowling. Mary is idealistic and believes she can make a ...

U.S. Involvement in Vietnam War Essay Example | Topics and Well Written Essays - 750 words

U.S. Involvement in Vietnam War - Essay Example In his analysis, Herring points out that success of Vietnam War was mainly hindered by Vietnamese spirit of nationalism1. Vietnam’s history is characterized by centuries of imperialism. It was first dominated by China and later by France, which established French Indochina2. Vietnam rose against imperialism and won under Ho Chi Minh, the leader of a nationalist movement known as Viet Minh. With the escalation of the cold war, America opted to aid France’s recapture of its South East Asian colonies, which the French had lost during the Japanese war. America declined to support Ho Chi Mihn due to his communist tendencies. The French war against Ho Chi Mihn led to division of Vietnam into North Vietnam, under Ho and South Vietnam. The dividing line was on the 17th parallel, determined by the Geneva Accord. The cold war played a key role in the Vietnam War. America got involved in Vietnam to safeguard its ideology and to ensure a balance of power. It considered Vietnam stra tegy to its national security. America, being capitalist, wanted to keep Vietnam from the Communist ideology. It was led by the domino theory, which believed that that fall of North Vietnam to communism would lead to a chain reaction that would foster the spread of communism. After the division of Vietnam, America found it vital to assist Ngo Dinh Diem, an anticommunist leader. With America’s support, Diem took control of South Vietnam. Diem’s rule was unpopular and very oppressive, of which Ho Chi Mihn fought against, backed by the Viet Cong. Following the incident of the Bay of Pigs, President Kennedy â€Å"conceded that commitment in third world nations could be painful, risky, and costly, but warned that we dare not weary of the test.†3 Hence, when Kennedy realized how unpopular Diem was, he organized a military coup that ousted Diem. However, a more unpopular leader succeeded Diem. America increased aid and financial support to South Vietnam. This made Sout h Vietnam greatly dependent on America’s financial support to the extent that it could not rise on its feet and become self-reliant. â€Å"More than any other single factor, America’s aid enabled South Vietnam to survive the first few critical years after independence. By the late 1950s the new nation was flourishing†4 Herring further points out that â€Å"although U.S aid prevented an economic collapse and served to maintain a high standard of living in Saigon, it did little to promote economic development or to improve living conditions in the villages where more than 90% of South Vietnam resided†5. After Kennedy’s assassination, Lyndon Johnson took over, determined to perpetuate Kennedy’s policy on Vietnam. U.S involvement in Vietnam intensified after the Gulf of Tonkin incident. A report on August 1964 that U.S ships had been attacked in the Gulf of Tonkin by the Viet Cong led to the Gulf of Tonkin Resolution. The resolution was passed b y Congress to increase military involvement in Vietnam. The following year, Johnson used the same resolution to stage Operation Rolling Thunder after Viet Cong attacked American militant. As a result, more troops were deployed in Vietnam. On January 31 1968, Viet Cong staged the Tet offensive, which attacked U.S targets and other cities in South Vietnam simultaneously. This led to major anti war critics from home after America severely retaliated and injured the

Reflective Log in Social Work Practice (FOUR Reflective Logs 750 Words Essay

Reflective Log in Social Work Practice (FOUR Reflective Logs 750 Words Each) - Essay Example Through my own prerogative, I was able to develop, implement and introduce troubleshooting strategies that made my friend re-consider taking an abortion. These strategies can also be used in other case scenarios. I realised the value and need to equip myself with technical information and methodologies in handling more complex tasks like teenage pregnancy. Young people like me should be aware of such social work concepts to be able to analyse these social problems with young people who are experiencing such concern. I should have approached her boyfriend in a more informal way rather than in an accusing manner, especially in the idea of having an abortion. Being the father of the unborn child, he should be man enough to face his responsibilities. He should have been more supportive in this critical moment of her life. I would call my friend’s parents, who are working abroad, and inform them of their daughter’s current situation. It is possible that my friend is somehow not getting the attention that she needed from her parents so instead relied on the presence of her boyfriend and friends. Although she has friends and guardians to support her, my friend would still need the support of her parents that would assure her that despite what happened they still love and would take care of her and her unborn child. There is a need to have a community-based institution or â€Å"teenage clinic† that could handle the growing need number of local teenage pregnancy. A school nurse, health visitor or youth worker might be able to help give ideas for setting up the clinic. Young people like me should be encouraged and involved in this kind of social work endeavour. There is a need to increase the youth’s awareness on teenage pregnancy. Schools, healthcare institutions and the local government should educate adolescents the effects of teenage pregnancy, means to which it can be avoided and how this issue can be disseminated. Five years ago, my neighbourhood

The role of stress and depression in fibromyalgia Essay

The role of stress and depression in fibromyalgia - Essay Example The term ‘fibromyalgia’ means pain in the muscles, ligaments and tendons. It is a confusing and often misdiagnosed condition. Perhaps fibromyalgia could be better explained to some by discussing the following: Fibromyalgia is defined as a â€Å"†¦chronic disorder characterized by widespread musculoskeletal pain, fatigue, and multiple tender points that occurs in precise, localized areas, particularly in the neck, spine, shoulders, and hips; also may cause sleep disturbances, morning stiffness, irritable bowel syndrome, anxiety, and other symptoms.† (â€Å"UK HealthCare†, 2005). It is a complex and painful condition, which occurs primarily – about 80% of the time – in women. It affects up to 5% of the entire population, including children. Many medical professionals believe that there is a connection between fibromyalgia and chronic sleep disorder, and in fact some even theorize that they are actually the same syndrome. The symptoms and signs of fibromyalgia can be minute, large, often painful, and sometimes even debilitating, but are not life threatening. Symptoms of this disorder include: aching, burning or throbbing pain, sleeping disorders, abdominal pain, bloating, gas, cramps, diarrhea, numbness or tingling sensations, chronic headaches, heightened sensitivity to such things as loud noises and bright lights, painful menstrual periods, painful sexual intercourse, frequent urination, rapid or irregular heart rate, shortness of breath, impaired memory and concentration, skin sensitivities and rashes, dry eyes and mouth, anxiety, depression, ringing in the ears, dizziness, vision problems, and sensation of swelling in the hands and feet – just to name the most common. Pain is the primary symptom, and is reported in virtually 100% of cases, most often in areas of the following: back of the head, elbows, hips, knees, neck, upper back, and upper chest. The severity of this pain is

Separation of Photosynthetic Pigments: Paper Chromatography

Separation of Photosynthetic Pigments: Paper Chromatography Plant pigments have the ability to absorb visible light, which can be used in order to harvest energy for photochemical reactions. There are a variety of pigments present in plants, and for this experiment, these pigments were separated using paper chromatography. Absorbance spectrophotometry was also used in order to obtain the different absorbances of the pigments. The data was then used to compare relative chlorophyll content in both old and young leaves, and to identify the pigments present in the leaves. It was seen that chlorophyll a and b were present, and young leaves yielded more chlorophyll than old leaves as reflected by the high absorbance of the young leaf extract as compared to the old leaf extract. The performance of this experiment can be deemed successful in separating pigments, however identification of the pigment concentration could also be done to better quantify the amount of pigment in the leaves. INTRODUCTION Chromatography is a technique used to separate complex mixtures between a stationary phase and a mobile phase. (Craig) There are several types of chromatography, namely: gas chromatography, liquid chromatography, ion exchange chromatography, affinity chromatography, adsorption chromatography, partition chromatography, and molecular exclusion chromatography. (Carrier, Bordonaro and Yip) The concept behind this process is that the smaller the affinity a molecule has for the stationary phase, the faster it migrates. The stationary phase varies depending on the type of chromatography used (Carrier, Bordonaro and Yip). Most of the time, chromatography is used for purification techniques. The process is also used in separation of substances, an example of which is plant pigments. The result of chromatography is a chromatogram. From the chromatogram, different information about the test sample can be attained. By counting the number of peaks in the chromatogram, one can deduce the complexity of the mixture. The more peaks there are, the more complex the mixture is. Also, qualitative information about the composition of the mixture can be deduced by comparing the peak positions with a standard. Quantitative assessment of the relative concentration of the components can also be attained by comparing the peak areas (Carrier, Bordonaro and Yip). In this experiment, chromatography was used to separate pigments extracted from old and young leaves. The pigments were further identified using absorbance spectrophotometry. MATERIALS AND METHODS For this experiment, photosynthetic pigments were separated through paper chromatography and the absorption spectra of these were measured through absorbance spectrophotometry. Pigment Extraction Old and young leaf samples were obtained around the UP campus. Each set of samples was shredded into smaller pieces and weighed to twenty grams. Using mortar and pestle, each sample was immersed in 50 ml acetone and ground thoroughly to fully extract the chloroplast pigments. After this, the extracts were filtered by using filter paper and Buchner funnel. The eluted extracts were collected in separate beakers and transferred into separate test tubes, and labelled accordingly as OLD and YOUNG. Paper Chromatography The extract from young leaves was subjected to paper chromatography. Three pieces of 3cm x 11cm Whatman no. 42 filter paper were cut out. The sheets of paper were marked 3 cm from one end, and 2 cm from the other. The 3cm-point served as the point where the extract would be loaded, while the 2cm-point dictates the point of termination of the chromatogram. This end was tied with a string so that it could easily be suspended on a Gatorade bottle cap. With a Pasteur pipette, one drop of extract was loaded on each sheet of the filter paper. To further saturate the loading, the filter paper sheets were loaded ten times. However, for each loading, the previous spot was allowed to dry before an additional drop of extract was added. Developing solvent of petroleum ether was prepared. The solvent was then poured into three Gatorade bottles, filling only up to two centimetres of the bottle. The paper strips were then secured on the bottle caps with tape and hung, with its end touching the developing solvent, but not the loaded extract. The development of the chromatogram was terminated after the pigments or the developing solvent has reached the 2cm-line. Of the three chromatograms, only one was presented for the results because it has the clearest separation. Absorbance Spectrophotometry Absorbance spectrophotometry was also done to obtain absorbance spectra of the different pigments present in leaves. Both the old and young leaf extracts were used and the absorbances of extracts were obtained for the following wavelengths (nm): 400, 450, 470, 500, 550, 600, 647, 650, 663, 700. Two trials were done per leaf sample. The absorbances obtained were then plotted against wavelength. RESULTS AND DISCUSSION Pigments are defined as substances in plants that are able to absorb visible light. These can be classified into three basic groups. (University of California Berkeley, 2006) The first are the chlorophylls which are greenish pigments containing a porphyrin ring. The ring contains several double bonds which makes it stable, and at the same time allows free migration of electrons. In this way, when sunlight strikes the plant surface, electrons in the pigment molecules of the chloroplast thylakoid become excited which in turn pass on this excitation to the photosystems that begins the series of cellular events that generate oxygen and sugar. Four species of chlorophyll a, b, c, and d are known. Chlorophyll a is the primary photosynthetic pigment in all higher plants, algae, and the cyanobacteria. Chlorophyll b is found virtually in all higher plants and green algae, differing from the former only in that a formyl group substitutes for the methyl group in ring II. Chlorophyll c is meanwhile found in the diatoms, dinoflagellates, and brown algae and lacks the phytol tail of chlorophyll a. Lastly, chlorophyll d is found only in the red algae and has an (-O-CHO) group in place of the (-CH=CH2) group on ring I of chlorophyll a. (Taiz and Zeiger, 2008) The second class of pigments are the carotenoids. They are usually red, orange, or yellow pigments composed of two small six-carbon rings connected by a chain of carbon atoms. Their high carbon content prevents them from dissolving in water and as such they must be attached to membranes within the cell. They have several functions, including the broadening of the spectrum of colors able to drive photosynthesis (especially in seasons with shortened days such as fall and winter), and in photoprotection; they are able to absorb and dissipate excessive light energy that can otherwise damage chlorophyll or interact with oxygen to produce reactive oxidative molecules that can damage the cell. (Cain, et. Al, 2011) The third class of pigments are the phycobilins. They are water-soluble pigments found in the chloroplast stroma or the cell cytoplasm. Occurring only in the Cyanobacteria and Rhodophyta, they are efficient in absorbing light wavelengths that are not well absorbed by chlorophyll a. These pigments are bound to phycobiliproteins which pass on the absorbed light energy to chloroplasts for photosynthesis. Knowledge of which types of pigments are present in a plant is useful in the field of agriculture. Using this information, lights that promoting the optimal growth of plants having certain pigments can be developed, increasing their yield. Additionally, pigments extracted from plants can be used as dyes in scientific research. One way of determining the pigments present in a plant sample is through paper chromatography. Paper chromatography separates pigments present in the plant sample based on their solubilities in the solvent; compounds which are very soluble move along with the advancing solvent front, while less soluble compounds travel slowly through the paper, well behind the solvent front. Chlorophyll a is slightly soluble in a 3:1:1 mixture of petroleum ether, acetone, and water (which was the resulting mixture used in the study), while carotenoids are very soluble in this system. This difference in solubility should allow the separation of chlorophyll a from the carotenoids and chlorophyll b, which is less soluble than chlorophyll a. (Bowen and Baxter, 1980) The following chromatogram was obtained from the chromatography done in the study. chlorophyll B chlorophyll A carotenoid Figure 1. Obtained chromatogram from the paper chromatography of (young or old?) leaf extracts. Only one trial was used in the identification of pigments, with the topmost band determined to be a carotenoid, followed by chlorophyll A and chlorophyll B. The first pigment band was identified as a carotenoid due to its yellow-orange color, the second band identified as chlorophyll A due to its darker green color, and the third band identified as chlorophyll B due to its yellow-green color. The study is said to be a success in this respect as the results obtained matched the theoretical results. Additionally, pigments can also be identified based on the value of their retention factor; the retention factor (Rf) is calculated as the distance the pigment travels (in centimeters) divided by the distance the solvent travels (in centimeters). Standard values of the Rf are compared to the calculated values and the closest standard value that matches the calculated value is used to identify the pigment. This step however, was no longer done in the study. Figure 2. A graph showing the absorbance obtained from the old and young leaf extracts through absorptive spectrophotometry. Spectrophotometry can be utilized for measuring the chlorophyll content of a leaf by measuring the absorbances of the plant extract at red and far red regions of the visible light spectrum. The absorbance of the extract is directly proportional to its chlorophyll content. The experiment measured the absorbances of old and young leaves coming from the same plant in order to compare their chlorophyll content. In the experiment, the pigments from old and young plants were subjected to spectrophotometry to identify which wavelength would yield the highest absorption therefore identifying the pigments present, and also compare at which level of maturity plants would yield more chlorophyll. The former is possible because plant pigments participate in photosynthesis by absorbing light, and there is the optimal wavelength wherein they can absorb the most amount of light and can therefore enhance the process of photosynthesis. Pigments in seed plants may be present as chlorophyll a, b, and carotenoids, all with varying abundance. For the old and leaf samples, it can be seen that the measured absorbances peaked at two wavelengths (Figure 2). The first peak is around 450-470 nm while the second peak is around 663 nm. This data implies that most of the pigment extracted must be from chlorophyll a and b, since theoretically, these pigments peak at 430-450 nm and 640-660 nm. It should also be remembered that peaks in an absorbance vs. wavelength pigment spectra means that these pigments absorb and utilize light best in these wavelengths. In Figure 3 below, the other pigments and corresponding peak wavelengths can be seen. Figure 3. Absorption spectra of pigments found in seed plants Aside from knowing the pigments present in the leaves, the graph could also show the relative amount of chlorophyll present in the leaves. Theoretically, older leaves contain much more chlorophyll than younger leaves; this is contrary to the results as depicted by Fig. 2. These results can only make sense if the plant from which the extract was taken from has a magnesium deficiency, assuming that no methodological error was committed. Plant with Mg deficiency tend to sequester Mg from old leaves by degrading chlorophyll and then transporting the retrieved Mg to the younger leaves which have higher photosynthetic needs. Other methods of measuring the pigment content of leaves include using chlorophyll content meters, which do not require an extract to be prepared, and the more superior technique known as chlorophyll fluorescence where the ratio of chlorophyll fluorescence at certain wavelengths give a linearly proportional estimation of the chlorophyll content. Literature Cited Hopkins, W.G. HÃ ¼ner, N.P.A. (2009). Introduction to plant physiology (4th ed). Ontario, Canada: John Wiley Sons. Cain, M. L, Jackson, R.B., Minorsky, P.V., Reece, J.B., Urry, L.A., Wasserman, S.A. (2011). Campbell biology (9th ed). San Francisco, USA: Benjamin/Cummings. University of California Berkeley. (2006). Photosynthetic pigments. Retrieved from http://www.ucmp.berkeley.edu/g lossary/gloss3/pigments.html on August 23, 2012. Bowen, W. R., Baxter, W. D. (1980). Experimental cell biology: an integrated laboratory guide and text. New York, USA: Macmillan Publishing Co. Taiz L and Zeiger E. (2008). Plant Physiology. 3rd ed. Sinauer Associates, Inc. Hermans C.; Vuylsteke F.; Coppens F.. 2009. Systems Analysis of the responses to long-term magnesium deficiency and restoration in Arabidopsis thaliana.ÂÂ  New PhytologistÂÂ  187: 132-144. Carrier, Rebecca, Julie Bordonaro and Kevin Yip. Chromatography. 1997. 23 August 2012 Retrieved from:http://www.rpi.edu/dept/ chem-eng/Biotech Environ/CHROMO/chromintro. html. Craig, Paul A. Chromatography. 2007. 23 August 2012 Retrieved from: http://people.rit.edu/pac8612/ webionex/website/html/ione8h o9.html. Domestic violence: Prevention and treatment Domestic violence: Prevention and treatment Introduction Domestic violence is a universal phenomenon and more and more governments play importance on it. There are three major types of domestic violence including violent against women, child abuse and elder abuse. Since domestic violence includes primarily of violence against women, we will going to review the situation of violent against women in Hong Kong in this paper. In this study, the term of violence against women will be used instead of wife abuse because violence against women consists not only women who are married legally with the abuser, but also the co-habitees or separated partners, since violence could be continued even the relationship ended. Definitions of violence against women Although the United Nations found violence against women as the major obstacle to the achievement of equality, development and peace for women in 1985 (1), the nations didnt seem to emphasis it. Research showed that every one of three women in the global had ever experienced violence in an intimate relationship. (World Health Organization, 1997)(12) Generally speaking, violence against women refers to those acts totally committed violent against women. In the United Nations General Assembly 1994, violence against women had been defined as any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in private life. UN had a rather feminist view that violence against women is an expression of sex inequality and is used to uphold the domination over women and to keep discrimination against women by men. (UN, 1995) The severity of violence against women According to the data of Social Welfare Department of HK, there is an increase in the number of spouse battering from 1,906 in 1998 up to 6,483 in 2008. (SWD, HK. 2008) Over 80% of them are women abuse. The researches related to violence against women in Hong Kong were very rare, they asserted that the situation is getting worse and the government should take it seriously, however. It is about two-third of Tangs survey respondents had at least one time of verbal abuse, (Tang, 1999) Researches showed that around 10% of the survey respondents had experienced at least one time of physical abuse by their male partners. (Tang, 1999; Chan, 2005) Chan (2000, 2005) also noticed that a rather high proportion of victims were having little schooling as well as homemakers. Studies revealed the fact that over 50% of battered women were at the age range of 31 to 40 (Harmony House Report 2007; Chan, 2000) and over 80% were new migrants from Mainland China. (Harmony House Report 2007) Majority of women who experience intimate violence do not report it to the police. (Backman and Coker, 1995) Outline of this paper In the following, we will first go through the forms of violence against women including physical abuse, emotional abuse and sexual abuse. Then, the theories related to violence against women Family perspective and Feminist perspective will be discussed, and the idea of Patriarchal ideology and Confucianism will be addressed. After that, we will look deep into the existing situation in Hong Kong which consist the services provided for the victims and the abusers, the difficulties the victims face, and how Hong Kong government handle domestic violence. In the last part, the intervention strategies like resource allocation, legislation and education that combating this violence issue will be encountered. Forms of violence against women There are three forms of abuse: Physical abuse, psychological abuse and sexual abuse, in which physical abuse is the most common form that abuse men give to their female partners. Physical abuse Physical abuse refers to a physical assault or violent act that attacks the victims physical integrity, like pushes, slaps, pinches, punches, spits, kicks, burns, fractures, locked women in the house, put women in an unsafe places or murder. (Chan, 2000) Dobash et al., (1985) stated that only 3% of assaults are low in physical severity the rest are medium or high. (as cited in Mullender, 1996) Physical abuse usually accompanied by emotional abuse. Psychological or emotional abuse Psychological abuse, also referred to as emotional abuse, is a kind of emotional or psychological attacks or the neglect of psychological or emotional needs, described a person subjecting or exposing another to behavior that is psychologically harmful. (en.wikipedia.org/wiki/Emotional_abuse) Actually, there is no universal accepted definition for emotional abuse. Here I adopted the definition from U.S. Department of Justice that emotional abuse is causing fear by intimidation, verbal or non-verbal, threatening physical harm to self, partner, children, or partners family or friends, destruction of pets and property, forcing isolation from family, friends, or school or work.(U.S. Department of Justice, Edleson, 1984) Emotional abuse, differ from physical abuse and sexual abuse, is a continued and repetitive behavior, used to harden fear to reinforce the control of the abuser so as to strengthen the obedience and passive acceptance to the abuser. Sexual abuse Sexual abuse is a dissented and pressurized sexual behavior or acts, forced by one person upon another. Sometimes the abuser compels unwanted sexual activity without physical force by using their position of trust but mostly physical abuse comes with sexual abuse. According to Chan (2000), those behaviors includes rape or sexual assault, incest coerced by force, inappropriate touching, exposure of genitalia, force the partner to have sexy dressing or ignoring ones sexual character. Russell (1990) reminded us that spousal sexual abuse is one kind of domestic violence which may sometimes constitute marital rape or an assault. Causes of the problem Theories related to Violence against women The universality of domestic violence caused many scholars to explore the reasons for violence against women. Family perspective Family perspective is one of the perspectives the scholars like to adopt. This approach believed that the behavior of a family member is influenced by the responses or feedback of other members. It seemed violence as a symmetrical between both sexes, and viewed individual and family relation as the core for the explanation for domestic violence, suggested a reduction in structural stresses and work on individual pathologies in dealing with the problem. Obviously the Hong Kong government had adapted this perspective in explaining the causes of domestic violence as it stressed on maintaining the function of the family or improving marital relationships. (Leung, 2008) Feminist perspective On the other hand, some scholars explained violence against women abuse from the view of feminist theory which locates the root of violence against women in a social-structural context rather than a private or family problem. (United Nation, 1989; Adam, 1998) This approach believed that women do not have equal rights and do not have institutional power, instead, women are considered as inferior and subordinate, and more serious, the properties to men. (United Nation, 1989) As the tolerance for violence act against women are vary across culture, the feminist give explanation that it is due to different levels of patriarchal values across cultures. (Bui Morash, 1999; Nayak et al.2003) The endorsement of the beliefs regarding rape and spousal physical violence and the tendency of blaming the victim showed that both gender and sociocultural factors had great impact on the attitudes toward violence against women. (Nayak et al. 2003) Tang (1999) recommended patriarchy theory in explaining violence against women in Chinese societies. Patriarchal ideology Patriarchy Patriarchy is a system of society in which men holding the determination power over women and children of the household. (en.wikipedia.org/wiki/Patriarchy) Feminists believed that violence against women is rooted in a patriarchal system which men keep women in a subordinate position through the use of control, usually enhanced through existing economics, social, and political, and legal dimensions. Socialization process help strengthen men to subordinate women. (Sugarmen and Frankel, 1996) Many scholars agreed that the social structure created and maintained under the patriarchy keep on justified the male dominant beliefs of womens inferior status. (Tang, 1999; Anderson, 1988; Sugarmen and Frankel, 1996) Patriarchal ideology and Confucianism Confucianism which strengthens patriarchal system had great impact in Chinese society. Women lived under the ethical norms of Confucianism were suppressed into inferior, dependent, and submissive status, and are expected to obey the men. In the past thousand years, Chinese women followed womanhood decencies like san cong si de (three obedience and four virtues) and xian qi liang mu, (a virtuous wife and a good mother) (Tang, 1999) see contributing male offsprings to their husbands lineage and serving her husband as her responsibilities. The social norms in Chinese society accept using physical force to discipline female family members, for those fail to live up their prescribed roles will result in patraiarchal brutality under the rules of the family. Therefore, it is legal for a man to afford all forms of violence against women, usually physical abuse. On the other hand, the Chinese culture of interpersonal harmony forced wives to keep on tolerating the inequality so as to protect the reputation and stability of their families. Research showed that around half of the surveyed women mentioned cultural reasons for staying with their partner. (Adam, 1998) Therefore, the extent of violence against women has been largely hidden and widely denied by our society. Though Chinese women had greater opportunities for education in recent decades, and there is an increase in the acceptance of a greater flexibility of gender norms, decision making power in the household matter still holding in the mens hand. More and more female go out to work, yet they have to do most of the housework. (Choi and Lee, 1997) Chan and Lee believed that traditional patriarchal values are deeply permeated into Chinese family system. Therefore, when wives ask for more gender equality, the husbands may understand as their domination and superiority in the family had been defied, and may react with use of violence. Tang (1999) As the society tolerate towards domestic violence, and the experience of being discrimination when seeking for help, the abused women remained in the relationship. The existing situation in Hong Kong Violence against women in Hong Kong In the past 10 years, there was a rapid increase in spousal abuse. Importantly, more than 80% of victims of spousal abuse in 2008 were female, 60% of the female victims were suffering from physical abuse (SWD, HK, 2008) Harmony House reported that 71% of women had been subjected to violence for over three years. (Harmony House Annual Report 2008-2009) Pahl(1985a) and Binneyet al. (1988) got similar findings. (As cited in Mullender, 1996) Harmony House (Harmony House, 1996/1997 Annual Report) pointed out 41.7% of female victims suffered from both physical and sex abuse, and 24.1% suffered physical, psychological and sexual abuse at the same time. Chan (2000) found that 63.6% of his survey respondents viewed male chauvinism as the major cause of domestic violence which request obedience of the women. It is concluded as influenced by the traditional culture of patriarchal ideology in which female were in an inferior status. It is rather problematic that the mass as well as the front-line professionals such as police officers and social workers were likely to endorse that wife abuse is a private matter or family issue. (Tang, 2005; Leung, 2008) Leung (2008) stated that the occurrence of domestic violence, in the current view of Hong Kong society, is due to lack of communication between family members or because of individuals under pressure. The mainstream believed that both men and women have equal chance of spousal abuse. Therefore, the government did not consider the hidden gender power imbalances in domestic violence during the policy formulating process. Under such ideologies, the services related to domestic violence focus on how to maintain the unity of the family rather the safety of the victims; the police officers view domestic violence as low priority to handle, and discouraged abused women to file their complaints (Leung, 2008), and legal system continue to treat battering as an individual problem rather than criminal behavior (Ferraro, 1989; Leung, 2008) In result, the victims who are in the subordinate status would rather keep quite, while the abusers violent act was intensified. (Leung, 2006)(Tam and Tang, 2005) Service provided for the victims and the abusers There are certain NGOs in Hong Kong care and pay effort in the fighting against domestic violence, providing shelters and services for victims and male batterers, arranging prevention programmes and community education. Due to limited resources, their services are unable to handle the needs. Leung (2009) explained the Hong Kong government has increase the budget on family service in the past years in order to recruit more staff to carry out the family support projects, nevertheless, the fund did not specifically designate to the use of handling cases of domestic violence. SWD had increase resources on the accommodation beds in the shelter from 180 in 2007-2008 to 260 in 2008-2009, and to prolong the working hour of the shelters so as to provide better service for the victims. But it is regrettable that there are too little resources for measures to combat gender-based violence in the home. The difficulties the victims face Researchers found that the abused women in Hong Kong had great difficulties in seeking help from neither police officers nor social workers. (Leung, 2008; Hong Kong Womens Coalition on Equal Opportunities, 2005; Tam and Tang, 2005) It is very common for the front-line professionals to endorse that wife abuse is a private matter or family issue. (Tang, 2005; Leung, 2008) Leung (2008) pointed out that abused women always had bad experience when they seek help from the police. Most of the police perceive violence against women as a family issue and pay less attention to it, they usually persuade the victims to close the files. Even though the police are willing to handle the case, for domestic violence usually seems as family disputes which may not involved in criminal act that the police could take action, the case would most be disregarded. On the other hand, some front-line social workers paid inadequate support and empathy to the victims. It is largely because of the common bias att itudes towards the abused women especially those came from Mainland China. Some other social workers use family therapy that emphasis unity of the family to handle domestic violence cases that force the abused woman to go back to the abuser. It is inevitable that rare of legislator, social worker or police may suggest the abused women to apply injunction order. It revealed that the front-line professionals were lack of gender sensitivity in dealing the cases. The abused women often found housing problem. Compassionate rehousing could only offer by the social workers of SWD which relied on strong social ground defined by the social workers themselves. However, most social workers had bias that those women were taking advantage during the process. The policies of CSSA restrict the application for those new arrivals that were lived in Hong Kong for less than seven years even those they suffered from abuse. How Hong Kong government handle Domestic Violence There was a great reaction in the society after Tin Sui Wai Family Tragedy happened in 2004 and the government was forced to deal with it. According to the Report of Review Panel on Family Services in Tin Shui Wai (2004), 25 suggestions were addressed, including the measures of three-tiered structure established by the police provide a graded response to investigating domestic violence. Relevant information is input into the Central Domestic Violence Database, district supervisory officers will look into those repeated cases occurring within 12 months. However, the prosecution rate of spouse battering remains low. In 2005, the police recorded 1,274 cases of spouse battering, in which 1,159 cases were arrested due to their criminal act, but only 10% were finally convicted. (Hong Kong Amnesty International, 2006) The Domestic Violence Ordinance (DVO) was enacted in 1986 in Hong Kong. At that time, the scope of definition of domestic violence is narrow to those live in matrimonial home, but excludes some other intimate relationships like co-habitees, separated partners or same sex partners. And the domestic violence is seemed as molest in this ordinance that restricted domestic violence to civil act. The limited scope of definition of domestic violence led to low utilization rate of DVO and low application of injunction order. Amendments of DVO came after more and more criticism in recent years in 2008 and 2009. Amendments includes the scope of definition of domestic violence extend to co-habitees, separated partners and same sex cohabitants and the Batterer Intervention Programme was enforced. The Womens Commission, a central mechanism plays a strategic role in advising Hong Kong Government on policy direction on women issues, addressed a policy paper in 2006 to outline a strategy to address victims empowerment, prevention of violence, timely and effective intervention, community education and support. The paper provided a lot of suggestions related to various aspects, including legislation reform, services, promotion, database, training for professionals, training on gender mainstream, early identification and intervention and community networks. The paper is comprehensive, yet the Commission has not legal authorities to implement the suggestions. In response to the rapid increase of domestic violence in past decades, Working Group on Combating Violence (WGCV), coordinated by the SWD, comprises representatives from related bureaux, government departments and non-governmental organizations, is formed for mapping out strategies to address the problem of spouse battering and sexual violence. (www.swd.gov.hk) Due to limited authority, the WGCV seems unable to coordinate the cooperation among different sectors of the government departments that no body function in policy making, coordination, and supervising (Leung, 2008) Leung (2008) criticized that the work done by the Hong Kong government in the fighting against domestic violence was unsatisfactory, the most critical problem is that the Hong Kong government and most of the policy makers did not view violence against women at home as a gender issue or human right issue but only family issue. For this reason, no comprehensive policy base on the gender mainstream was set to handle the domestic violence. (Leung, 2006; Hong Kong Womens Coalition on Equal Opportunities) The SWD report (2005) confirmed that domestic violence is a family matter by mentioned that family violence amongst those who used violence, such as low self-esteem, lack of empathy, alcohol or drug addiction, a history of abuse and neglect as a child, social isolation etc.. Such viewpoint makes people ignore how serious women abuse is in Hong Kong, and force the abused women to remain in the relationship. Actually domestic violence rooted in patriarchal ideology that is widespread over t he community that the violent act of the abuser is literally an offense of manipulation of male against women. Leung (2008) found that there are two main obstacles in putting the concept of gender mainstream into the domestic violence policies. The first one is that both the front-line professional and the policy makers were lack of gender sensitivity; secondly, inadequate resource and service coordination is put and insufficient staff and authority of coordinating framework to organize, and to coordinate and supervise the policies of domestic violence and its implementation. (Leung, 2008, P70) Besides, the government has not made any specific action plan on how to carry out the gender mainstreaming policy. Intervention strategies to combat the violence issue Legislation and judicial procedures It is necessary to review the current measures on domestic violence if we want to resolve the issue of violence against women in the long-run. In the aspect of legislation and judicial procedures, the government should take a deep review the law on domestic violence so that violence against women could be classified as criminal act. Simplify and improve the judicial protection orders like lengthen the duration of injunction order would be helpful. Also, improvement to the measures of support for victims of domestic violence would reinforce the prosecution. It is rather difficult for the victims to testify against their husbands face to face in the court. The Hong Kong Council of Social Service (2007) thus suggested providing supporting worker for the victims who would accompany with victims during the hearing, provide relevant legal information actively, and contact with the prosecutors and the court to keep updated the process of the case. Comprehensive information for victims is vi tal. For most of the victims do not know their right, it is rather helpful if the front-line professional would provide appropriate information and service such as shelters and application for injunction order. Resources It is certainly that government should enhance the availability and accessibility of the shelters at the same time. For the perpetrators, compulsory batterer intervention program (BIP) seems to be effective and should be enforced. On the other hand, Tin Sui Wai Family Tragedy revealed that professional training for handling domestic violence must be strengthened. As a matter of fact, social welfare agencies are lack of resources and support from the government to combat gender-based violence in the home. Therefore, it is unable for them to deepen the intervention and therapies on domestic violence. The government should add the specific matching grants of domestic violence. Although extra HKD 22 million has budgeted to recruit additional staff to implement family support projects, no designation for the fund to handle cases of domestic violence, in result, no advancement to the service on domestic violence. The change of ideology Other than resource and legislation and judicial procedures, the change of ideology is most significant. In recent years, governments in many western countries agreed that domestic violence is a gender issue and bring it to the criminal level. Similar arguments also found in Hong Kong (The Womens Commission, 2006; Leung, 2006, 2008) Leung (2008) stressed that the best way to protect women from abuse is to take the concept of gender mainstream into account when handling the issue of domestic violence. The concept of gender mainstreaming having been developed after the 1985 3rd World Conference on Women in Nairobi and was formally featured in the Platform for Action of the 4th World Conference on Women in Beijing in 1995. (centers.law.nyu.edu) Gender mainstreaming is defined as the public policy concept of the process of assessing the implications for women and men of any planned action, including legislation, policies or programmes, in all areas and at all levels. It is a strategy for making womens as well as mens concerns and experiences an integral dimension of the design, implementation, monitoring and evaluation of policies and programmes in all political, economic and societal spheres so that women and men benefit equally and inequality is not perpetuated. The ultimate goal is to achieve gender equality. (Un ited Nations, 1997) In response to the ineffective of WGCV, Leungs suggestions are worthy to mention. Leung (2008) suggested the government should adopt the definition of gender mainstreaming and its practice guidelines offered by international organizations; to develop a comprehensive policy of domestic violence and strategy execution according to gender mainstream; and to establish a high ranking coordinating body to work out an action plan for combating and preventing domestic violence; to improve the central data collection and the information dissemination systems; to consolidate the collaboration system between government and NGOs to ensure the resources had been used in combating against violence, to set up crisis intervention team with the collaboration of police and social workers; to meliorate the service coordination within different social service organizations; to strengthen the education on gender sensitivity for the frontline professionals. Reference Chan, K.L. (2000) The Impact of Family Violence to Women and their Children, Hong Kong: Hong Kong Christian Family Service and Hong Kong University, Department of Social Work and Social Administration. Leung, L.C. (2008) The possibilities of Gender Mainstreaming Domestic Violence Policy in Hong Kong. Hong Kong: City University of Hong Kong, Department of Applied Social Science. (centers.law.nyu.edu/jeanmonnet/papers/00/000201) United Nations. Report of the Economic and Social Council for 1997. A/52/3.18 September 1997. Backman, R., Coker, A. (1995). Police involvement in domestic violence: The interactive effects of victim injury, offenders history of violence, and race. Violence and Victims, 10(2), 91- 106. Other information Definitions of domestic violence Intimate partner violence (IPV), also termed domestic violence, is the most common form of violence against women. (Watt and Zimmerman, 2002) Wesley defined domestic violence as any behavior which is intended to cause unwanted harm, either physical (e.g., sexual or physical assault, and murder) or nonphysical (e.g., intimidation malicious insults) to a romantic partner. (Wesley et al, 2006) Adams gave a rather completed definition, the repeated, habitual or random use of aggression, whether physical, verbal, social, sexual, emotional, psychological or economic, by an individual on a partner or ex-partner in an existing or previous domestic relationship to force submission to that persons demands, thus depriving the partner of personal liberty and basic human rights. (Adam, 1998) Continuums of abuse Apart from the forms of abuse, we should consider the level of severity of abuse when we look into a case whether it is an abuse or not. The following table showed different levels of abuse from least to most severe. Assumed relationship between Patriarchal ideology and Attitude towards violence against women Sugarman and Frankel (1996) in their study examining how wide the patriarchy ideology molds the individuals experiences in terms of domestic violence, showed that previous researches on wife abuse done by Dobash and Dobash (1979), Kurz (1989) and Schechter (1982) conjectured that acceptance of traditional gender ideals and expectations about women serves to maintain subordination of women and is a primary source of violence against women (Sugarman and Frankel, 1996) Pagelow (1984) even suggested that traditional gender belief system could be retain since the assaultive husbands adopt the patriarchal conception of family. (Sugarman and Frankel, 1996) Findings verified that assaultive husbands showed more positive attitudes toward marital violence than nonassaultive husbands (Sugarman and Frankel, 1996) However, until 2005, the United Nations still found that women subjected to violence, including physical violence, psychological violence or sexual violence is a very common phenomenon. Research report Health Canada (1996) tended to believe that emotional abuse is based on power and control and characterized it into six forms: rejecting, degrading, terrorizing, isolating, corrupting/exploiting and denying emotional responsiveness Tomison and Tucci (1997) mentioned that emotional abuse is characterised by a climate or pattern of behaviour(s) occurring over time. Physical abuse always accompany with emotional abuse contains words and actions to break the womans spirit and destroy her self-image and self-esteem. (Mullender, 1996) It also includes imposing any kind of intimacy while the woman is still hurting from the violence, and physical or verbal harassment. (Gale Encyclopedia of Psychology, 2001, Alic, Margaret; Burstow; Mullender, 1996; Wikipedia) Most of the scholars explained violence against women from mainly two different views of theories, one is from the view of individual or family ground, and another is from the view of society or social structure. Psychological theories emphasis on assertively uncontrollable anger which is seen as rooted in unresolved family conflicts, primitive aggressive reactions, the submerged fear of the bully, insecure dependence on women, or any other form of internal stress (Mullender, 1996, summarized by Dobash and Dobash, 1992, p237) Feminists view that violence against women as a typical behavior and brooked by the society with the approval of social rules supporting male domination. (Adam, 1998) United Nation (1989) believed the interconnection of economic, social and political factors creating a structure placed the women with low economic status in a weakness position to violence within the household. Adam stressed that the masculine values in capitalist system apt to value women as mother, housewives or sexual objects Nayak et al. (2003) examined the attitudes of undergraduates from four countries toward violence against women, and discovered that groups with different values or attitudes also differ in violence acts, and would have different level of acceptance of violence. It refers not only the power of male in the household, but also refers to the dominance of men in social or cultural systems. Feminist theory stresses that the structure of modern cultural and political systems under patriarchy are totally ruled by men. (Wikipedia) (Castro, Ginette. American Feminism: a contemporary history, p. 31.) Obviously, violence against women seemed as normal under the development of dominant-submissive power relations. such that they have little or no independent status and transgressions outside the family and male authority expose them to swift retributions and confirm their vulnerability. Adams (1998) Researches demonstrated that patriarchy involves concepts of feminism and male domination in society and within the family. (Tang, 1999; Adam, 1998; Sugarmen and Frankel, 1996) The violence against women is the product of the interrelated and complex values wherein women are considered as inferior and subordinate to men, in result male is allowed to view female partners as his properties, and handling it within the privacy and autonomy of the family. (United Nation, 1989) Adams (1998) agreed with Mama that women are strongly fixed into the familial structure and hierarchic gender relations in the socialization process. Yllo also found that there is a positive correlation between more patriarchal social structure and higher level of women abuse. (Yllo, 1983, 1984) Research also found that traditional gender role soc